Spearheading Lendr on Digital.
Oddefy brought Lendr to the digital space through social media and display advertising efforts by changing the narrative of loans, from one that is perceived to be negative to a helping hand when you need it most.
Bringing AXA Online.
AXA Philippines was in need of a stronger presence on the digital space. Oddefy worked on streamlining AXA’s social media content to be both appealing, and creating strategies to grow their following — finding the fine line between organic and paid growth without sacrificing engagement.
Making A Splash on Digital.
With their grand re-opening on the horizon, Aqua Planet needed to make waves on digital to make their presence known. Oddefy created content that matched the fun under the sun you can get in Aqua Planet, making their Facebook and Instagram must-see content. This begs the question, “Water You Waiting For?”.
Citi: Holiday Promo
Just How Big Is a Million?
Citi’s grandest card usage promotion yet. We created a tactical campaign that encourages people to use their Citi Card during the holiday season for a chance to win a whopping 1,000,000 rewards points! The result? A creative play on the promo with the prize front and center.
Living a Life Well-deserved.
Oddefy conceptualized and created a digital display ad campaign for one of the newer Citi credit card acquisition promos. Spreading the message of a living a life well-deserved, these digital ads brought a human element to Citi’s campaign, appearing in different placements around the digital space.
Ayala Malls Feliz
Helping You Discover Happy.
Oddefy helped the newest mall in the East make its presence felt online by producing sustainable and visually pleasing content on social. From merchant features to mall announcements, Oddefy added its distinct aesthetic to their assets.
Food On Your Screens.
Oddefy helped GrabFood launch by making it stand out on social. Capitalizing on everyday moments and making food a lifestyle statement, GrabFood has steadily increased both traction and usage online.
Belo: Find Your Light
Light It Up.
Skin whitening is such a touchy subject, that’s why Oddefy created the Find Your Light campaign for the Belo Lumina System by emphasizing finding your own light to glow, inside and out, personified by Toni Gonzaga. The campaign appeared on billboards around the metro, as well as through your screens via digital content.
Melbourne Is Gold.
Oddefy conceptualized and created a digital display ad campaign for CitiGold’s Melbourne promo. The assets were served on various placements around the digital space, giving the intended audience a taste of Melbourne, whatever adjective you may want to use.
Spreading Financial Literacy on Social.
Oddefy helped KasamaKA establish itself as a brand that propagates financial literacy through social media content, from static image ads to full-fledged webisodes, that aims to inspire and educate the masses.
I Am Super
Be A Hero.
I Am Super’s advocacy of disaster-preparedness is something Oddefy feels strongly about, hence the all-out branding and content production for them. Oddefy wanted to do its part in help spreading this message of personal heroism.