Candidates must have at least 2 years relevant experience as a Copywriter in the advertising/creative industry.

YOU ARE
An Oddefy Copywriter and words are your ammo. You have a flair with the written language, and you use it to your advantage. Armed with creative strategies, strong insights, and clear-cut objectives; you communicate a message through various
media across all platforms. Along with the Art Director, you ensure that the client’s brief is met while staying at the forefront of your craft.

Laying the Groundwork
YOU KNOW

• The latest trends and practices in marketing and advertising
• How to understand a client brief and meet their objectives
• How to develop ideas borne out of relevant insights
• How to effectively sell a creative concept

Delving in the Nitty-gritty
YOU CREATE

• Fresh ideas and concepts
• Slogans and necessary copy that complement the overall creative direction
• High-quality content for all media, including but not limited to: brand stories, scripts, and captions
• Storyboards and presentation decks that are necessary to sell your idea
• Innovative ways to communicate a message and/or a brand
• Copies that are technical in nature such as SEO/SEM Copywriting, both in headlines and long form articles, and must be able to balance the creativity with its technical optimization in mind

Concretizing the Abstract
YOU EXHIBIT

• An open and collaborative work style
• A strong understanding of marketing and advertising
• Excellent organization skills
• The ability to assimilate criticism in a way that betters your creative output
• An integrated approach to copywriting and its application in advertising
• Motivation and perseverance with a strong sense of belief in your ideas, plus the skills and confidence to express them

Setting the Standards
YOU ACE

• The timely and efficient delivery of output
• The application of content storytelling from ideation to execution
• Out-of-the-box communications
• The necessities in being an essential component to the creative and production process

Candidates must have at least 2 years relevant experience as an Art-based Creative Director in the advertising industry.

Who You Are

You are an Oddefy Creative Director. You produce and supervise high-level, quality, core concept material, visuals and design to achieve creative excellence on behalf of the clients. You are a key client-facing director and are both a hands-on creator and a strategically insightful contributor. You anchor and lead the group in coming up with core insights and creative strategies that foster the growth of the account campaigns and win new projects.

You must be able to exhibit a strong competency to lead creative teams in coming up with powerful insight-driven creative concepts that reflect the agency’s take on creative strategy and direction. You must also exhibit technical expertise in executing the developed creative strategy and must be able to anchor, delegate, and mentor creatives in achieving the desired creative execution and impact.

What You do

• You create ground-breaking creative concepts anchored on exceptional visual direction, and effectiveness-driven strategy. You are a champion of strong, thumb-stopping and visually aesthetic creative content that disrupts the status quo.
• You lead a number of creative teams in their daily grind of turning client briefs and creative concepts into life by successfully orchestrating the core competencies of each team member and adequately delegating the tasks to ensure the vision is executed with the most impact.
• You oversee the overall roll-out of the creative strategy and ensure its alignment with the client’s goals and business objectives.
• You effectively and passionately present, sell and defend creative ideas. At the same time, listen and interpret client feedback.
• You ensure the growth of the accounts by constantly strategizing the creative direction based on the campaign’s targets and needs.
• You contribute and supervise the development of innovative concepts and ideas, pushing boundaries to take creative risks to produce work that exceeds client’s expectations, both conceptually and in the execution of the creative strategy itself.
• You act as the lead for the development of the skills of the art creatives team, having the discernment to know which skills need most improvement, and knowing which nozzles to turn to gear the team in your desired creative direction.
• You build strong client relationships and trust to leverage and push your ideas to the execution of the campaigns.

1. Creative Direction

Purposefully developing the creative direction based on Oddefy’s core thrust of bringing about effective communications via creative ingenuity and disruption. This includes observance of this direction within the services we give to our clients, and a more macroscopic role of coming up with Odd Group brand-building initiatives.

2. Creative Business Growth

Along with the Account Director(s) for each of the units moving forward, you will mainly oversee the expansion of the businesses within the existing clients that we have by seeing creative opportunities we can expand to clients. A service scope expansion of at least 2x (in terms of total service amount volume) for Key Accounts for every closing business year shall be observed, starting from the formal assignment of your role as GCD. This shall also extend to Client retention, with at least 85% of clients retained, subject to reasons that are within the control of the agency (excluding client business model shifts, discontinuation of product irrespective of marketing performance, etc). Also bringing in new clients is part of the scope, as previously assigned with the CD role.

3. Creative Awards

Act as an overseer and driving force for all creative services to be positioned as award-worthy material, aside from meeting the KPIs. For a more detailed expectation, 2 internationally recognized awards and 5 key local awards after one full business year upon assignment of the role is the target attainment.

4. Training for future creative leaders

Along with the Managing director, you will successfully hone the team to be key members of a strong creative team that will bring about the vision and mission for excellence within the Odd Group. This includes having focus on key members of the group (ADs) to develop them to be better fit on taking a higher role and hiring key people that will fit into the team and challenge the status quo.

What You Are Good At

• You must be technically gifted, multi-talented and flexible, so that in the event the team needs expertise, you can deliver and You must be proficient in the following skillsets: photo manipulation, video editing, art direction and layouting, web UI/UX design and motion graphics. Skills in AR (Augmented Reality) apps is a big Plus.
• You must be good at drawing powerful insights that would inspire great creative concepts.
• You must have an overall sense of the feasibility and overall impact of those creative concepts and build a sound creative strategy that answers the brand’s needs and goals.
• You must be able to have a discerning eye on which visual concepts would work and which are not strong enough.
• You must be able to have valuable experience in leading, delegating and mentoring the creatives team to produce results that are at par with the creative vision and strategy.
• You must have a strong creative ideation and problem-solving skills.
• You must have strong communication skills, able to sell ideas and persuade the audience.
• You must have good team leadership skills that would equip you to mobilize your team, make them reach their best potential, and earn their respect along the way.
• You must keep an open eye to new ideas and constantly update yourself with the latest trends and best practices of the industry.
• You must be very good in dealing with difficult situations where quick decisions are required.
• You must be very good at taking constructive criticisms and be able to have the proper balance of flexibility and firmness in dealing with client requests.
• You must have the confidence to construct, convey and defend your ideas, while keeping an open mind for new ideas within the team and from the clients.
• You must be updated on the latest trends of the industry, on the lookout for ever-evolving executions brought forward by new platforms and apps that will effectively help promote our campaigns.

 

Candidates must have at least 2 years relevant experience as a strategist in the advertising/creative industry.

What You Do

• You aid in designing and implementing marketing strategies that are aligned to the client and agency goals, making sure that campaign strategies are able to meet KPIs.
• You take charge of the research necessary in coming up with the said marketing strategies, cited in reputable and reliable sources that are relevant and up to date.
• You collaborate closely with the Strategic Director to work on tasks that aim to elevate the team’s strategic prowess.
• You help maintain the strategy refresh of all ongoing accounts, making sure that it is aligned with the overall strategy and goals of the campaign.
• You work on the pitch deck flow alongside the Strategy Director, understanding that storytelling and deck building is very crucial in showcasing the ideas of the agency and winning over clients.
• You create the campaign media plan keeping in mind the marketing mix, budget, and timeline of the campaign.
• Along with the Strategic Director, you are able to identify challenges of incumbent accounts and running campaigns and funnel in initiatives and solutions that solve this.
• Along with the Strategic Director & Account Leads, you ensure that agency KPIs are met via the strategies that will lead to the campaign’s success
• Along with the Strategic Director, you spot new opportunities backed by trends, data, and research, that can dictate shifts in strategies for the agency’s accounts

 

What You Are Good At

• You have strong skills in conducting research, are familiar with various methods of data collection that will help build and strengthen the strategies of the agency’s projects. You have a strong understanding of marketing and advertising; are able to develop a strong communication strategy that will answer the client’s needs.
• You have strong skills in data interpretation necessary in coming up with insightful social media listening analysis.
• You have strong interpersonal and communication skills that enable you to rightfully represent the agency and the clients it serves.
• You are confident in explaining complex ideas and are a great communicator who can persuade your audience with your reasoning.
• You have strong resilience that enables you to deal with problems and constructive criticism.
• You have strong problem-solving skills, are able to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail.
• You have enthusiasm about the industry with a real desire to keep up to date with new developments in the media and come up with ways to ensure the best practices are executed within your projects.
• You are a very strong and effective communicator- both written and oral skills that will help you sell ideas to both clients and team members. You ask the right questions during the client briefing and meetings and you are able to develop and effectively convey complex ideas that have the power to persuade and move its audience.